JustCo Debunks Common Myths About Co-working and Share Office Spaces
Common Misconceptions About Co-Working and Shared Office Spaces
The global health pandemic has forced businesses across the world into remote working situations, presenting an opportunity for companies to measure productivity outside of the traditional office environment. COVID-19 has every business questioning the long-term implications of their operations, and how they will overcome the current trajectory of conservative spending and decision-making.
An increasing number of industry leaders are predicting an accelerated global shift from traditional offices to coworking. The sector’s all-inclusive solutions to risk mitigation, business continuity planning and virtual office facilities are an appealing alternative to conventional leasing arrangements. There has never been a more a pertinent time for businesses to consider flexible space, but there are still misconceptions associated with co-working.
Misconception: Coworking is only for freelancers, small businesses and start-ups.
Truth: This is one of the most common misconceptions about co-working and couldn’t be further from the truth. Government departments and ASX-listed companies across banking, finance, travel and consulting industries are among some of the corporate institutions adopting flexible space. An industry report by JLL suggests that flexible workspaces will make up about 30 per cent of corporate real estate portfolios by 2030, as large corporates review and futureproof their workspace strategies following the pandemic.
JustCo houses a number of enterprise businesses across their Sydney and Melbourne coworking centres, catering for teams of 30 to 300 people. In response to the rising demand for enterprise offices, JustCo created the Enterprise360 program, which merges in-house designers, property experts and project managers to oversee bespoke fit-outs for large teams with specific real estate requirements.
“Enterprise360 was created to couple all the perks of co-working with the benefits of a contemporary office space. Enterprise360 services clients needing their own private suite with a dedicated reception area, built-in meeting rooms and corporate branding. There’s no reason why businesses can’t enjoy the best of both worlds,” says Sheree McIntyre, Vice President & Country Head of JustCo Australia.
Misconception: There is insufficient security and privacy at coworking centres.
Truth: “Why would a business choose to work in an open-plan office next to potential competitors who could pilfer your ideas and IP?”
“Surely mixing a bunch of businesses together in a coworking space results in regular internet and security breaches?”
One of the greatest benefits of moving into a flexible space is the collaborative opportunities presented by coworking communities. An array of household names originated in coworking spaces – Instagram, Uber and Spotify, just to name a few!
Any good coworking operator will work with you to provide a workspace that caters for a company’s specific policies, especially when it comes to the sensitivities associated with data security.
Some businesses require frosting for discretion, internal meeting rooms for confidential discussions, lockers for staff and their own server racks for data privacy. Sheree McIntyre notes that flexible IT solutions and onsite community support will become one of the biggest differentiators between coworking operators moving forward. “Businesses expect flawless internet and data security, secure 24–hour building access and onsite community and IT support,” she says.
Misconception: Coworking spaces are loud and distracting.
Truth: Coworking spaces are a hive of activity, servicing the daily operations of various professionals from every industry. To cater for the increased diversity of businesses utilising coworking spaces, established operators have spent years designing floor plates conducive to creating the most productive working environments for the widest possible range of people.
JustCo’s Australian centres have been optimised through carefully zoned layouts that work to control noise levels, by separating the louder common areas from designated office spaces. Full-height slab-to-slab acoustic partitions are integrated between all suites, phone booths and meeting rooms, and soft finishes are used throughout the space to increase sound absorption.
One of the biggest drawcards for employees working from a coworking space is the plethora of spacious breakout areas, lounges, meeting rooms, study nooks and open-plan kitchens. Regardless of whether you hot desk, rent a studio or work from an enterprise suite, giving staff the freedom to choose how they would like to work eliminates distractions and increases productivity.
Misconception: Coworking is too expensive.
Truth: One of the most appealing aspects of a coworking space is their all-inclusive, flexible turnkey service offering in prime CBD Locations. For businesses considering a shared office solution after working from home or a cafe, moving into a coworking space will require some additional expenditure initially. However, coworking goes hand in hand with collaboration and connection for businesses of every size and industry. This is a priceless benefit of a shared space when new opportunities arise, resulting in wins for an organisation that may not have otherwise been possible.
Co–working goes hand in hand with collaboration and connection for businesses of every size and industry. This is a priceless benefit of a shared space when new opportunities arise, resulting in wins for an organisation that may not have otherwise been possible.