In this article vice-president and head of JustCo Australia, Sheree McIntyre discusses how localising JustCo to the Australian market has been one of the coworking juggernaut’s most important priorities. “We are determined to bring Australia into the future of work with us – by first localising our product to fit the market, and then adding our own unique value to bring Australian businesses forward”. Sheree attributes the company’s rapid growth to JustCo’s agile business model, which blends premium Asian hospitality with local culture. “In Australia, we know that the locals take their coffee seriously. Hence, it was important for us to create an environment where members could get their daily dose of caffeine, connect with other members and discover collaborative opportunities”.