Executive / Senior Executive (Marketing)
Supporting the Marketing Manager, you will handle the following functions: Design- Create and produce new online and print materials such as posters, print ads, sales brochures, manuals, web banners, videos and other brand collateral
- Design layout and broadcast regular email newsletters for e-marketing campaigns
- Develop and update existing artwork including promotional materials and printed display materials
- Contribute to and propose creative concepts for brands, products/services, and campaigns
- Ensure brand guidelines are adhered to
- Upload and manage new contacts in the email database
- Manage a pipeline for contents to be placed on our various social media platforms
- Assist in the development and drive the digital marketing strategy locally for leads generation and brand enhancement
- Enhance brand awareness through various channels
- Assist in the implementation of the digital marketing strategy for SEO, SEM, Social Media, advertisement, newsletters, events to drive leads to the company
- Follow brand guidelines in the execution of all branding activities such as advertising and social media
- Contribute ideas, prepare, and manage content for social media channels such as LinkedIn, Facebook and Instagram
- Ensure content to be consistent with brand voice, style and tone
- Media monitoring to keep track and document all media coverage
- To keep updated of industry trends and implement effective brand campaigns
- Coordinate events for JustCo community
- Seek and identify relevant partners to collaborate with that benefits the community
- Build, cultivate and nurture relationships with partners and explore different and innovative collaboration opportunities.
- Develop EDM to ensure all information for weekly and monthly in a timely fashion
- Work seamlessly with other teams to ensure the smooth running of events and events are communicated via all relevant channels
- To obtain references and feedback post-event and identify learnings for subsequent events and ensure information is properly recorded and documented
- Keep abreast of community needs, market trends and opportunities
- Maintain on-going relationships with existing partners and foster new relationships to reinforce the value proposition of our services
- Diploma/Degree in Graphic Design / Media Design / Arts / Creative Multimedia preferred
- Minimum 1 to 3 years’ of relevant work experience in Marketing Communications, Advertising & Promotions environment of similar capacity
- Proficient in Adobe Photoshop, InDesign, Dreamweaver and Illustrator on a Mac environment
- Experience in MailChimp desirable
- Good understanding of advertising, digital, production and media concepts
- Creative and innovative with an excellent visual and design sense
- Strong project management skills and organizational skills
- Able to work independently, self-driven and a strong team player