Assistant Manager (Marketing)

Marketing & Branding:

• Assist in the development and drive the digital marketing strategy locally for leads generation and brand enhancement.
• Enhance brand awareness through various channels
• Assist in the implementation of the digital marketing strategy for SEO, SEM, Social Media, advertisement, newsletters, events to drive leads to the company
• Follow brand guidelines in the execution of all branding activities such as advertising and social media
• Design, build and maintain JustCo’s social media presence
• Support the curation of marketing content and communication deliverables such as event brochures, press releases, media pitches, success stories, and feature articles to convey campaign and/or brand messages
• Assist in the execution of appropriate public relations strategies and tactics, alongside creative media angles/messages to pitch
• Liaise with local, regional and international media on editorial opportunities, and generate targeted publicity in print, online and broadcast media
• Assist in media enquiries and interview requests
• Establish and maintain strong relationships with media partners
• Support in organizing media events from start-to-end
• Contribute ideas, prepare, and manage content for social media channels such as LinkedIn, Facebook and Instagram
• Ensure content to be consistent with brand voice, style and tone
• Media monitoring to keep track and document all media coverage
• To keep updated of industry trends and implement effective brand campaigns
• Collaborate with agency partners to deliver the best programs and campaigns

Events & Partnerships

• Conceptualise, plan and organise engaging events for JustCo community.
• Seek and identify relevant partners to collaborate with that benefits the community
• Build, cultivate and nurture relationships with partners and explore different and innovative collaboration opportunities.
• Propose, plan, coordinate and execute quarterly signature events and activities, inclusive of providing operational support during the time of the event
• To evaluate the merits and value of events and collaborations and ensure they are beneficial to the community
• Identify USPs for events and craft strong and compelling copy to entice audiences and encourage engagement
• Develop EDM to ensure all information for weekly and monthly in a timely fashion
• Work seamlessly with other teams to ensure the smooth running of events and events are communicated via all relevant channels
• To obtain references and feedback post-event and identify learnings for subsequent events and ensure information is properly recorded and documented
• Keep abreast of community needs, market trends and opportunities
• Source and negotiate attractive perks for members and establish long-term relationships with partners for mutual benefit and to add value to JustCo community
• Maintain on-going relationships with existing partners and foster new relationships to reinforce the value proposition of our services

Requirements:

• Diploma in Mass Communication, Advertising, Business Administration or Marketing preferred.
• Minimum 5 years’ of relevant work experience in Marketing Communications, Advertising & Promotions environment of similar capacity.
• Experience in copywriting and design
• Experience in MailChimp desirable
• Good understanding of advertising, digital, production and media concepts in the local market
• Creative and innovative with an excellent visual and design sense
• Excellent communication and presentation skills – Fluent in both written and spoken Mandarin and English
• Exceptional execution skills and organizational skills
• Able to work independently, self-driven and a strong team player

The ideal candidate:

• Driven, resourceful and creative team player who is able to multi-task and build relationships at all levels to achieve successful outcomes for all stakeholders
• Exceptional planning and execution skills
• Experience in executing all kinds of events, including corporate events
• Excellent public speaking skills to open events with a welcome speech
• Meticulous with a growth mindset to make things better each time, coupled with a positive attitude to make things happen, against all odds.
• Track record of personally crafting and perfecting marketing strategies to deliver growth.
• Highly creative with experience in identifying target audiences and devising digital campaigns across web, email, social media, display advertising and CRM
• Able to WOW our audience through creative visual and written campaigns for marketing and PR purposes
• Good team player, resourceful, independent and creative. • Excellent written and verbal communication skills
• Ability to multi-task and can handle ambiguity and changes • Ability to thrive in a fast-paced environment
• Must be proficient in English