Relishing The First Mover Advantage

Vibhanshu Bahuguna is the Regional Manager, APAC of TradAir and a very special JustCo member. He was the first ever member to take up a JustCo dedicated desk back in September 2015 and has been with the JustCommunity ever since. And being a key member of TradAir, he’s not unfamiliar with being the first to take on new ventures…

TradAir is a global provider of trading technology solutions for banks, brokers, ECNs and regulated marketplaces. Founded in 2011, TradAir is a pioneer in the adoption of Cloud, Web, HTML5 and BigData analytics to build highly optimized low-latency trading technology solutions.

Their solutions empower banks and brokers to more competitively price their clients, and more profitably and efficiently risk manage resulting flows, enabling them to protect and grow their client franchise, whilst ensuring their customers receive an outstanding trading experience.


TradAir provides banks and brokers with ‘future-proof’ trading technology solutions, ensuring they have the ‘technical business agility’ needed to rapidly adapt their business in response to changing client needs, continuing fragmentation of liquidity, and the increasingly uncertain and evolving regulatory landscape.

Vibhanshu told us: “TradAir’s high performance ‘future-proofed’ trading technology solutions, are enabling banks and brokers to more competitively service their customers, whilst providing them with the business agility needed to rapidly adapt to meet changes in client needs and in response to an evolving regulatory landscape.”

“In a relatively short period, we have won some major clients, who recognized that our solutions provided them with a competitive advantage, plus enabled them to be more agile and offered many attractive features like mobile trading. The fin tech buzz helped get us more interest from big businesses who were keen to get an edge over the competition.”


Vibhanshu spent 4 years at Bloomberg before moving to State Street Bank in Singapore. He was then introduced to TradAir through his previous manager and took on the key role of expanding the business in Singapore and the APAC region.

The FX market in Singapore is the 3rd largest in the world after UK and the US, and presents a great opportunity for the firm and an exciting challenge for Vibhanshu.

“I’m passionate about this role as it enables me to be entrepreneurial and I have the opportunity to make key choices and grow the business. Our company has a flat structure so I can reach out and speak to the CEO any time. I love tech so it makes it easy to sell solutions that are innovative and exciting.”


Since taking up the hotdesk at JustCo @ 120 Robinson Road Vibhanshu has moved to a private studio office needing extra space to bring in new staff.

He has found that the JustCo coworking environment is conducive for meeting other businesses and has made good connections with his neighbors who are a tech start up and even helped to connect them to a partner.

And TradAir has had good traction in that time. “We have acquired institutional investor clients from Singapore, HK, Australia, Thailand and other APAC countries, several of whom are using TradAir’s mobile trading platform for their FX business, with more exciting names in the process of being on-boarded.”

Vibhanshu likes to take his clients on a tour of JustCo, showing off the inspiring design before settling them down in the meeting room and often invites them to a game of ping pong before they leave.