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Design Code: JustCo Hong Leong Building

27 May, 2024
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Hot on the heels of JustCo’s first coworking space in an airport at Changi Airport, T3, JustCo launched another centre earlier this year – this time in the heart of Singapore’s bustling Raffles Place. When you step into JustCo Hong Leong Building, you’re immediately transported into a coworking office with a unique sense of place.


The Blog Squad caught up with Cheney Ching, Assistant Vice President of JustCo’s Workspace (Design) team and the Design Lead for JustCo Hong Leong Building, for a Q&A on the style and design of this charming  coworking haven.

The Blog Squad: Tell us, what’s the inspiration?

 

Cheney: The location and its history. We’re in Raffles Place – a place of significant history, especially in Singapore’s commercial development. The area has over a century of rich history, and we thought we’d pay homage to that.


The Blog Squad:
Mind elaborating further?


Cheney:
If you look at the map, we are directly opposite Lau Pa Sat. Everyone knows Lau Pa Sat – not just for the delicious food and satay, but its iconic octagonal cast-iron structure. It’s their trademark.

 

So we recreated those arches – although not made of cast iron, into the centre. They have become a recurring motif throughout the centre and give the space more personality.

 

We’ve also added splashes of green – a Lau Pa Sat colour, not only to give our space some semblance of the popular hawker centre, but to also give the space an added calming effect.


The Blog Squad:
There’s a bit of black and white going on as well. How did that come about?


Cheney:
Black and white are the primary colours in this centre and they recall the Black and White buildings from Singapore’s colonial past. They are also used as a creative visual metaphor to symbolise the past.

 

The tiles in the pantry are also black and white to tie the whole design concept together.


The Blog Squad:
What about those archival photos in the pantry?


Cheney:
Good eye! Those tell the story of Raffles Place – from how the area came about to how it transformed over the years. In fact, we have placed them in different parts of the centre, not just the pantry.


The Blog Squad:
How is JustCo Hong Leong Building different from the rest?


Cheney:
Unlike our other centres, this location has a certain seriousness to it. It doesn’t have too many colours or loud LED signages compared to other centres like JustCo The Centrepoint or JustCo Central Plaza. Instead, we use more mature and darker colours that are reflective of Raffles Place’ business vibes.

 

Also, this centre has been designed more specifically for SMEs. We understand the perks of a central location but the price that comes with it might discourage some. Hence, we’ve built large and small offices for startups and growing SMEs as a launchpad for their business. Plus, this one has a decent location. Not only are amenities all around, but it’s also literally next to large financial institutions and reputable MNCs, offering SMEs more opportunities and perhaps some unexpected ones too.

 


 

Watch the full interview with Cheney below!

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