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JustCo Unveils its First Smart Centre, Partners with the World’s First On-demand Workspace Platform, Switch, and Spatial Analytics Technology Company, SixSense at The Centrepoint

As Featured on:

    1. The Edge
01 Nov 2020

JustCo, the leading co-working company in Asia Pacific, continues to revolutionize the future of work. This time, it has notched up a holistic work solution by launching its first technology-enabled workspaceWith support from one of its strategic partners, Frasers PropertyJustCo has introduced its total work solutions platform at The Centrepoint in Singapore’s iconic retail district, Orchard Road. JustCo at The Centrepoint is set to inject vibrancy and fun into the neighbourhood, while making work better and smarter for businesses and individuals in the heart of town. 

Piloting at The Centrepoint, JustCo has partnered with workspace on-demand platform Switch to offer users fuss-free access to conducive workspaces as and when they need, and pay for exactly what they useIn addition, this centre will feature other workspace technologies such as facial recognition card-free access via Bluetooth capability and a fully-automated, in-house café by day and cocktail bar by night. Powered by robotics and artificial intelligence, RATIO offers custom-crafted coffee and cocktails, made to a high level of precision. As an added safety feature, the facial recognition turnstiles are designed to detect if members are wearing their face masks, in order to permit them entry. JustCo has also engaged SixSense, a spatial analytics technology company to effectively monitor space occupancy levels and detect any unacceptable social distancing amongst members and guests.  


Introducing Switch, the World’s First On-demand Workspace Platform  

As businesses start to rethink their real estate strategies in the new normal, mostly due to cost pressures ahead and the need for a suitable decentralised workforce plan, many are turning to coworking spaces for flexible short-term work solutions. In response to this demand, JustCo has partnered witSwitch to launch the world’s first workspace ondemand platform that charges by the minute. Switch is owned and operated by REinvent – Asia’s first PropTech Innovation Studio, and is backed by JustCo. 

Available in both suburban and downtown Singapore, Switch is currently available at 12 JustCo centres in the CBD, and nine1 malls of Frasers Property Retail, allowing users to work closer to homes. Switch workspace within shopping malls will come in the form of a Switch Booth, a smart, quiet work booth, providing privacy and convenience. Switch members can check-in and out using the smart door lock, enjoying a private full-size work desk, a Steelcase brand office chair, sound proofing, air ventilation, secured WIFI, electric socket and USB charger, and a Bluetooth speaker. The Switch Booth comes in 1-person and 4-person versions. The Switch App allows users to search availability, check in and out, and be billed digitally.  

 As part of the inaugural launch of Switch at JustCo at The Centrepoint, consumers who purchase a beverage at RATIO café will receive a complimentary one-day trial to Switch, exclusively available at this newest JustCo centre. 


Integrating SixSense, a Spatial Analytics Technology in JustCo’s Workspaces 

JustCo at The Centrepoint has also piloted a spatial analytics technology with SixSense, a company that leverages artificial intelligence to deploy effective space usage management. SixSense is launched by REinvent – Asia’s first PropTech Innovation Studio, which is backed by JustCo. 

With SixSense, JustCo can retrieve real-time occupancy data, monitor usage frequency of its spaces and receive overcrowding alerts to ensure social distancing measures are adhered to in a post-COVID world. Benefitting all JustCo members over time, the spatial analytics data provided by SixSense will help JustCo to optimise its space design, layouts, furniture, and ensure meeting rooms are as safe, efficient and useful as possible for members. 

Powered by SixSense, the JustCo App has launched a new feature showing real-time status of any crowding in the main community areas at JustCo centres in Singapore. This reassures JustCo members and guests on the safe distancing management within JustCo spaces, helping members know when to avoid potentially over-crowded community areas. JustCo’s Community managers will also receive automated notifications of any area that has become over-crowded, allowing them to promptly disperse crowds. 

“JustCo’s strategic partnership with key investors like Frasers Property has allowed us to leverage their real estate network and secure anchor tenancy at prime locations like The Centrepoint. In a new economy uprooted by COVID-19, we see opportunities amidst the disruption to accelerate our innovation, and offer businesses office-as-a-service for cost effectiveness, with immediate opt-in to an expansive community for networking effect. Welcoming new members like cosmetic giant L’Oreal and Tencent-backed Riot Games to the JustCo community is testament to the demand for flexible spaces,” said Kong Wan Sing, Founder and CEO of JustCo. “In today’s volatile economy, companies need a hybrid of fixed and flexible workspaces, be it for headquarters office, satellite teams, business continuity plans or on-demand spaces for short-term work. Through these space choices and flexibilities, employees are also directly empowered to decide where and how they want to work,” he emphasized.  

We believe that the next chapter of the retail industry will see malls evolve as experiential hubs that cater to the diversity of shoppers’ work, play and daily needs. The entry of JustCo at The Centrepoint as one of its anchor tenants perfectly complements the transformation of the mall into a vibrant retail and lifestyle destination that caters to the next generation of shoppers. JustCo’s flexible and tech-enabled work solutions, together with the robotic café, RATIO, fits our vision to create meaningful spaces for community-building within our malls, while delivering an immersive work-live-play experience. We look forward to providing our tenants a platform to test such unique concepts and services as we work towards creating innovative retail experiences together,” said Mr Low Chee Wah, Chief Executive Officer, Frasers Property Retail. 

With strong support from key partners such as Frasers Property,JustCowill continue tokeepinnovation at the forefront of the business, so as toadapt quickly tothe volatile economic environment andcustomers’evolvingdemands. Following JustCo’s recent centre openings at OCBC Centre East and The Centrepoint, and most recent announcement of newly secured centre location at One-North, the leading flexible workspace companywill continue to offer total work solutionsenabled bytechnologiesto serve large corporates and millennials – driving the future of work to make work betterfor both businesses and individuals.