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Community Stories

Co-working Spaces Promote Creativity and Innovation

Today, there’s a high premium placed on creativity and innovation, and co-working spaces are proving to be the best enabling environment for these skills to flourish.

Co-working spaces are fostering ingenuity for an increasingly flexible intellectual labour force. As a feature published by the Harvard Business Review argues, co-working spaces are reminiscent of the Renaissance “bottega” of 15th-century Florence. These Florentine workshops were spaces where artists, engineers, and scientists met for inspiration and knowledge-sharing.

This Bottega Renaissance of sorts is best exemplified by the rise of flexible workspaces in Asia, which hinges on the burgeoning startup and freelance market. In fact, SCMP reports that the market for co-working spaces in the region has outpaced its global counterparts. Many of the 8,600 centres found across Asia-Pacific are targeted towards flexible office arrangements.

Space for creatives

One key factor in the swell of flexible workspaces in the region is the growth of the creative industry and its demand for venues that cater to their needs. This has also meant that co-working spaces had to offer more than just available desks and tables.

CNN Travel reports how flexible spaces in Hong Kong now offer overnight and dynamic venues that can cater to a range of creative needs. This can include studios for podcast recording, green screen rooms, and even urban fitness centres. A key reason for this is due to the city being the centre of Asia’s social media scene. Hong Kong-based digital marketing experts Ayima detail how the region hosts social media giants Baidu, Facebook, and WeChat. This allows western countries greater access to invest in markets in Hong Kong, and vice versa. The percentage of social media penetration is expected to increase to 64% by 2023. This has made the city a hotbed for social media professionals—many of whom work freelance.

Similarly, more professionals and startups in Jakarta and Shanghai are paying a premium for spaces with better working environments that focus on building a community. Melbourne is now the city in Australia with the most co-working spaces as it’s at the centre of the country’s growing tech industry. One reason for this, as we put in our location guide to Melbourne, is that it is a city with a “vibrant mix of cultures and community” – with the co-working spaces being at the heart of many of these communities. Massive disruption in several key industries have also opened up opportunities for startups to flourish – most of which need more flexible arrangements.

The inherent flexibility of the creative and technology industries are shaping the spaces they operate in, which, in turn, are opening up new opportunities for growth across Asia.

Incubating innovation

As mentioned above, startups are also a huge contributor for this shift to co-working spaces. The decisive push for governments in Asia to support startups has also catalysed the proliferation of spaces that cater to these innovation centres. This is why more companies like Singtel are also embracing the change, as it will help cultivate an innovating culture necessary for growth.

The JustCo Labs in Singapore, for one, helps both enablers and accelerators to reduce innovation risks and costs of setting up shop. It also offers exclusive programs to aid SMEs in reaching their target markets and find good hire opportunities. This model is currently being replicated across the region, as more economies rely on innovation.

Greater potential, greater value

It’s not surprising that collaborative spaces are making a comeback at a time when great ideas command value. Co-working spaces encourage flexibility and the potential for interaction. Innovative layout and mindful design spark conversations and ideas. More than anything, they’re a space for more connections that can foster a strong network of entrepreneurs and business leaders.

This potential, as shown by more pro-active space providers, can be cultivated by building a community around the service provided. Some offer networking events, training programs, and social events so people can connect beyond eight-to-five meetings.

In fact, JustCo enables its members to work anywhere in its 40 centres around Asia-Pacific – providing greater flexibility and connections. The only Asian co-working space provider with a multi-city presence in the region, JustCo is also planning to extend its reach to Japan and other areas in the Asia Pacific this year.

Flexible work venues provide exactly what modern creatives and businesses need—space. This is especially true for the younger entrepreneurs coming into the workforce. As innovation leads today’s economic growth, the environment that nurtures it will expand further.

Keen to connect with a diverse community of 25,000 members? Contact us today to find out more!

 

Exclusively written for JustCo

By Jillian Davis

一起渡過艱困時期: 年輕卻具啟發性的創業家們分享在危機時期保持韌性的秘訣

{:zh} (由左上角依順時針方向):來自JustCo 澳洲的Laura Dawson、Lucid的共同創辦人Han Jin、Populix的共同創辦人兼COO Eileen Kamtawijoyo、NewCampus的共同創辦人兼CEO Will Fan,500 TukTuks的總監 Pahrada Sapprasert。  身為創業家是很辛苦的事情,尤其在全球經濟危機之時可能顯得更加艱難。過去幾個月來,許多創業家、新創公司和大型企業一直在與各項挑戰搏鬥,同時希望在疫情肆虐下尋求公司的轉變和重新定位。創業之旅可能是條很難走的道路,因此,能有聚集在一起,分享彼此面臨的挑戰、尋求建議、甚至與他人分享經驗的機會,使得創業家們能在業務戰中不再感到孤獨。   在當今瞬息萬變的商業環境中遇到障礙時,應該如何應對?在JustCo跨區域性的活動“In Conversation with Inspiring Entrepreneurs”中,我們與來自著名的《富比世》雜誌30歲以下的四位年輕創業家共同進行了一場線上論壇。身為JustCo的會員和夥伴,他們交換了有關創業歷程的故事,也分享了如何透過危機轉換成創新方法的實際案例。   每個挑戰都為我們帶來了新的機遇  危機是暫時的,不會永遠持續下去,也是對創業家應變能力和“永不放棄”精神的考驗。對創業家而言,任何災難或挑戰都為變革和創新提供了機會–不僅是重新帶領企業,同時是個找到解決方案的契機。  當被問及疫情是阻礙或推波了創新? NewCampus的共同創辦人兼CEO Will迅速做出回應:「我們都需要像這樣的危機,才能真正觸發變革。疫情迫使我們去研究目前尚未開發的新領域—我們可以套利的領域。」    創新始於一小步  當今社會中,企業意識到創新是他們成長和前進的唯一途徑。但創新到底是什麼?   Lucid的共同創辦人Han表示: 「在新創企業裡,如果沒有每天進行創新,就會被淘汰。如果不是每天都在做不同的事情,那就沒有創新,也沒有使公司向前發展。這是新創企業生存所必需的。」  創新不一定是重大改變,當有人看到機會並對之做出反應時,它就開始了。最重要的是,它必須對世界產生影響力。困難的點在於我們無法輕易辨識出他們並邁出第一步。   Populix的共同創辦人兼COO Eileen說: 「要辨別創新的機會,我們應從客戶的視角出發–這是創業家應俱備有的心態。透過不斷創新,我們才能改善、成長和前進。」    從哪裡摔倒就從哪裡站起來  成為成功的創業家並非一朝一夕,這需要投入大量的時間,同時有超人的毅力和彈性。 NewCampus的共同創辦人兼CEO Will表示: 「創業是個孤獨的旅程,但不必一個人自己來,好的建議、導師、朋友和家人可以幫助我們渡過艱難的時刻。」  透過發展友誼和團隊合作來減輕孤獨感是很重要的,當每個人都朝著相同的目標和方向努力時,這會使旅途更加充實。  [...]...

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