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JustCo launches premium Sydney co-working centre on the back of sustained “flight-to-quality” movement in Australian office market

24, April 2023
Co working space in Sydney with office view 1 scaled 1

New co-working centre features high-end smart facilities and nature-inspired furnishings in response to the prevailing “flight-to-quality” movement driving increased demand for premium flexible office solutions in Australia. 

Sydney, Australia, Apr 24, 2023 – JustCo, Asia’s leading flexible workspace provider, announced today the opening of JustCo 135 King Street, the company’s sixth co-working centre in Australia. Nestled in the bustling district of Central Sydney, this 39,000 square feet centre presents an ideal fusion of workplace wellness, nature-inspired décor and multi-functionality, offering businesses the much desired “flight-to-quality” workspace solution as the return-to-office trend is under way across Asia Pacific. 

The official launch of JustCo 135 King Street rides on the back of growing demand for quality flexible workspaces and rising office occupancy across key Asia Pacific business hubs, including Sydney. With the ongoing transition to a post-pandemic workplace taking place worldwide, many businesses are setting their eyes on “flight-to-quality” office solutions in a bid to retain employees and entice them to work in office. Other than premium functions instrumental to a comfortable work environment, businesses are also looking at smart office facilities to fully support the implementation of hybrid work models.

As a leading workspace solutions provider catering to market demands, 135 King Street is the first JustCo centre to be fully equipped with height adjustable desks and ergonomic chairs. Individuals can now customise their seat and desk heights to optimise productivity and exercise self-care throughout the workday. To further boost productivity, video conferencing tools are available in all meeting rooms to support virtual calls. A dedicated hot-desking zone and event spaces have also been set aside for entrepreneurs or start-ups seeking collaboration opportunities.

Apart from essential office functions, this centre is also the epitome of how effective workspace design fosters employee well-being. With the effective incorporation of daylighting into this three-storey workspace, 90 percent of the office suites will get to enjoy dazzling sunlight all-year round. Studies have shown that exposure to natural lighting can improve one’s mood, energy, and productivity.

In addition to natural lighting, the centre’s timeless interior effortlessly meshes naturalistic elements into a premium workspace with a curated selection of botanical-themed furnishings and potted greenery. These natural elements not only serve as a perfect complement to the surrounding nature, but also enliven the work environment. Coupled with the adoption of neutral palettes, the overall design and colour scheme of this centre exudes a sense of quiet elegance and calmness which contributes to the diffusion of stress.

“As the world gears up for the transition to a post-pandemic workplace, more employers are increasingly aware of the need for a workplace that supports hybrid work and places emphasis on employee wellbeing. These shifts in mindsets have significantly driven the demand for ‘flight-to-quality’ office solutions that come with high-quality office fit-outs and tech-enabled amenities,” said Kong Wan Long, Co-founder and Chief Commercial Officer, JustCo. 

Premium office furniture and facilities, such as height adjustable desks, ergonomic chairs, and video conferencing tools will go a long way in enhancing productivity and employee wellbeing in the hybrid work era. “These functions will not only create a conducive environment that spurs long-term business growth, but also contribute to talent retention as employees will look forward to working on-site. Moving forward, we will continue to expand our suite of co-working solutions to serve the diverse needs of businesses in the region,” said Kong.

In addition to JustCo 135 King Street, JustCo has also recently launched two other premium centres in the heart of Tokyo, located at Shinjuku Miraina Tower and Gran Tokyo South Tower respectively. Businesses that have signed up for JustCo memberships will enjoy convenient access to over 40 co-working centres in nine gateway cities across Asia Pacific.

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